Black Rifle Coffee Company (BRCC), the popular veteran-owned business known for their coffee, announced the launch of their “Buy a Bag, Give a Bag” initiative in wake of the coronavirus pandemic.
From March 24th to April 3rd, 2020, for every coffee product purchased on their website BRCC will donate a bag of coffee or other coffee products to medical personnel, first responders, and service members fighting on the frontlines of COVID-19.
“Since founding Black Rifle Coffee Co., it has been my goal to serve high-quality coffee to men and women who put service before self,” said BRCC founder and CEO Evan Hafer in a press release. “Consistently, members of the armed forces and first responders put their needs aside to serve their friends and neighbors and defend this country against conventional and non-conventional threats. This is our way of saying thank you to everyone out there holding the line.”
The company’s goal is to donate 12,000 bags of coffee, canned coffee, and other coffee-related products.
BRCC will also partner with the USO to “deliver coffee in care packages for military medical workers overseas and with local businesses and officials to coordinate coffee deliveries to medical facilities across the U.S.,” the press release added.
Snag some BRCC coffee at www.blackriflecoffee.com if you’re interested in supporting their initiative. See their COVID-19 response.