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Which Candidates are Benefitting from Impeachment?

Senator Bernie Sanders is off the campaign trail while he, Elizabeth Warrena and Amy Klobuchar are locked up for twelve hours a day, in silence and isolation, for the Trump impeachment trial. But this doesn’t seem to be hurting Sanders too much.

The latest polls show Sanders still doing well in Iowa (though Biden is ahead), and surging in New Hampshire. Could it be that Sanders does better when he’s not seen in public?

This is also good news for Mike Bloomberg, who is polling ahead of Pete Buttigieg, Andrew Yang, and Klobuchar in national polls. Bloomberg’s strategy is to blanket the nation with money ads, both online and in traditional media. He is fully subscribed to the notion that name recognition, whether received in praise or disgust, is key.

It won’t do Bloomberg any good in Iowa or New Hampshire, but again, the billionaire’s strategy is not to get an early start, but to wait in the wings with massive name recognition, then come roaring out.

With the race in stasis, the media focused on Washington, Biden staying under its radar, Hillary Clinton getting sued by Tulsi Gabbard, and Sanders pulling knives from his back, Bloomberg may get a boost. Whether his strategy pays off remains to be seen. Bloomberg is no Ross Perot, so it’s a longshot in my book.

The winners here may very well be Bloomberg, however, and, surprisingly, Sanders. People have sympathy for the old curmudgeon, especially when he’s attacked by the succubus who destroyed his race in 2016. Being attacked by Hillary is a plus to Sanders. Staying off the campaign trail but in the news–as the victim of media bias and political manipulation–is just the ticket to help Sanders in places like New Hampshire, where voters hold government in lower regard than they do French Canadians wearing banana hammocks at the beach.

The longer the trial stretches on, the more we’ll find out who the winners are. Certainly, that’s more interesting than the snooze-fest in the Senate chamber.

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