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Facebook Should Keep Microtargeting

The tech industry is virtue signaling against Facebook right now. Facebook is continuing to allow microtargeting of voters. The left is opposed because they think it gives Donald Trump an advantage. Remember, the left was totally fine with the robust targeting platform on Facebook until Trump won.

Google and Twitter have decided to scale back the ability to target. But this is foolish.

Right now, any group in America can use the postal service to microtarget just like on Facebook with many of the same data sets. So the information comes to a front door or a mailbox.

But with Facebook, the rest of us get to see it in real time. So Facebook actually serves a good by allowing the microtargeting that already exists, but forcing it into the daylight.

If Facebook ends the practice, the practice will not end. It will just go back into the shadows. If transparency is the best disinfectant, Facebook’s handling of microtargeting is antimicrobial. This is a good thing.

Progressives who believe in transparency are cutting off their noses to spite their faces on this issue. They will not eradicate microtargeting. They will just make it harder to root it out, expose it, and find out who is doing it. Facebook is actually helping the cause.

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