Most Americans do not pay attention social media, but a vast array of inside the beltway types do, including much of the political press corps.
They have, since before the President even took office, been covering the play by play. Most Americans have not. On the few occasions Middle America has paused life to pay attention, things have not panned out the way the media said it would. For example, the most infamous of all situations was the Mueller situation and Americans paused just long enough to hear him say the President did not coordinate with Russia as the media had been saying for years.
These ongoing screaming matches between pundits and reporters on television have not helped their case. Combine that with deep layers of resentment from fly over country that the press and Democrats do not get them or hate them or are after them, and you should be able to see the problem.
The media has exercised no more restraint than the President these past few years and that helps the President. Fly over country sees a media out to get them and get the President they voted for and they are going to need more. They are going to need something else.
The contempt expressed by the left, through the media, against rural voters and the Trump base only serve to heighten loyalty between the President and the base.
The strategy of the past few years will have to change if the press and Democrats want to convince people the President needs to go. Doing more of the same will only harden positions.