Not since NationStar idiotically rebranded itself as Mr. Cooper — seriously, the ad agency should be driven out of business for that — BB&T and SunTrust undoubtedly paid some expert to come up with a new brand for their merger. It will be called “Truist,” which is a completely absurd, stupid name and the corporate executives who signed off on this should be marched into the street and ridiculed while rotten eggs are thrown at them.
Why must corporations these days adopt stupidity into their names. The bank company already has two solid brands. They could have kept one. SunTrust, if you ask me, is actually a way more dynamic brand. But they wanted something new to fit the merger.
This is it.
Clearly the great American con artists have found their way into advertising agencies and are convincing corporate CEOs that idiot names like Truist are the way to go.
Truist — we’re the truthey bank.