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Two Make-Up Companies Get in Bed with Planned Parenthood

Gabriella Hoffman
by Gabriella Hoffman Read Profile arrow_right_alt

Beauty is in the eye of the beholder, they say. Standards have evolved over the years as to what is deemed “beautiful.”

If you believe all life is beautiful, however, two major beauty companies have indicated they don’t want your business going forward.

Rivals MAC Cosmetics and Benefit Cosmetics have recently announced they are partnering with the nation’s largest abortion provider, Planned Parenthood, through their “Bold is Beautiful Project” and The M.A.C. AIDS Fund.

Planned Parenthood notes the collaboration with the two companies and funds allotted will do the following.

  • Through the MAC AIDS Fund, an expansion of “Planned Parenthood’s Chat/Text program and new sexual health chatbot, Roo, will result.
  • Through Benefit Beauty, 100% of brow wax proceeds in May and 100% of Benefit’s BIB branded 3D BROWtones magenta proceeds throughout 2019 will go to organizations like theirs

As National Review’s Katie Yoder noted in back in December, 60 well-known corporations also donate to Planned Parenthood.

Not surprisingly, the new Planned Parenthood chief, Dr. Leana Wen, praised the partnership.

How does this leave pro-life women who disagree with Planned Parenthood’s mission statement or women who believe they shouldn’t be bailed out with taxpayer dollars? It received $1.5 billion in taxpayer funds over three years, per a 2018 report. Annually, it typically receives $500 million in corporate welfare.

Moreover, as the country trends more pro-life, Planned Parenthood’s primary service, abortion, is being exposed as a bad product and not in high demand.

We’re going to start looking elsewhere for make-up products that aren’t engaging in corporate activism or choosing to alienate 50% of their consumers.

Unfortunately, more corporations and their CEOs are taking Democrat Party positions this year. They should ask themselves: can their business model survive by relying on relationships with notorious, deceitful abortion providers like Planned Parenthood whose primary service is abortion or will they structure their business model for all consumers?

However, AdAge notes companies should lay off politicking this year:

Let’s hope that the recent trend toward brands taking a stand on politics fades, as a two-party Congress restores some semblance of balance to our political landscape. Brands were trying to fill a vacuum here, playing the role of a loyal opposition at a time when the public had nowhere else to turn. It’s not something they’re necessarily cut out for, as we’ve seen in numerous gaffes.

I’m not one for boycotts. The markets should decide what’s palatable for the populace, but I can’t in good conscience buy Benefit products going forward if they support this interest group—a group that doesn’t represent me nor millions of other American women. Consumer choices should be respected too. When companies align with companies who believe in limitless abortion at all stages of pregnancy, they shouldn’t earn your business. Period. A line has to be drawn.

In the meantime: ladies, send me your suggestions on alternatives to Benefit Stay Don’t Stray Eyeshadow Primer and Benefit They’re Real! Strengthening Mascara.


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