There are only 45 days until Super Bowl Sunday!
I know this because Channel 2 news reminds me of it EVERY SINGLE DAY. And there is apparent alarm that the half time extravaganza has not been finalized yet. Variety reported months ago that Maroon 5 would be the headliner act, but it hasn’t been confirmed. And apparently, nobody wants to join them. Reports are that just about every prominent musician has turned them down: Rihanna, Cardi B, Usher. In recent years, it’s been a high profile opportunity. So, why doesn’t anyone want it THIS year?
Short answer: Colin Kaepernick.
Because, yes everything IS political now. And the Social Justice Warriors are not happy that Kaepernick torched his career by kneeling during the National Anthem.
Personally, I hate this whole debate. I disagree with Kaepernick and other players who chose this means of protest, but I respect their rights to their own opinions. And as far as protests go, this one was relatively peaceful. But many people disagreed and saw it as disrespecting the anthem and our military. I have friends who STILL won’t watch the NFL because of it. The NFL started fining players in an attempt to recover their lost ratings (and they’ve been somewhat successful.) But now, Hollywood wants to make them pay.
The half time show wasn’t always the big deal it’s become. Early performers were college marching bands. I’d LOVE To see that make a comeback! (Heck, I’d be happy if they would let us watch the bands at half time during college games instead of wasting all that time talking about the first half of a game we just watched!) Bring back Up With People! But I’m old and cranky and don’t listen to anything recorded since I graduated high school. A few years back, I had to explain to my neighbors who Katie Perry was.
That’s the problem with having today’s performers at the Super Bowl: the people who produce these things forget their audience. Millions tune in to the Super Bowl. People with children. People who don’t listen to rap. And when the performers do something controversial (Janet Jackson) and middle America develops a case of the vapors, the Powers That Be claim innocence. “We had NO IDEA that she was going to pull a stunt like that!”
All of this could be avoided if they’d just let a marching band perform. After all, nobody is watching the Super Bowl for the half time show. We’re all watching for the commercials.
And speaking of the commercials: actress Amy Schumer is claiming credit for all of this. She has refused to appear in any Super Bowl commercials this year and is discouraging others from doing the same. Or performing during the game. Quite frankly, I couldn’t care less if she’s in it. But Budweiser better bring back the Clydesdales! I do admire her though. I disagree with her, but she’s willing to forgo a lot of money because of her principles. Conservatives need to learn from that.
So, we’ll have to wait and see who the NFL finally comes up with. Maybe Smokey Robinson is available again.