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Black Panther overtakes Titanic in gross box office totals for North America

Blockbuster moves into third place, running closely behind Avatar

Marvel’s mega-hit, Black Panther, just moved solidly into third place for highest-grossing film in North America. Additionally, it has outpaced the second highest-grossing film, Avatar, at every time mark along the way. As long as it hangs in theaters and continues on its current trajectory, it should pass Avatar to take second place. Star Wars: The Force Awakens is safely out of reach in first place.

Black Panther’s success is due in part to its connection with an underserved audience. It’s “opening-weekend audience was 37 percent African American, well above the average of 15 percent for superhero movies.” However, it clearly connected with people of all races. It was a great film with a very Conservative message, and it is always great to see such a movie do so well. A sequel seems predestined. But, how much of a lift will the staggering popularity of Black Panther give to the upcoming Avengers: Infinity War? Could the new Avengers movie surpass Black Panther’s box office success? Pulling from so many popular Marvel franchises, including, for the first time, the Guardians of the Galaxy crew, it seems at least possible.

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