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Right Under Our Noses

Home Shopping Network and Sean Hannity had a baby, and it looks very much like Donald Trump. Monday night, a new online “newscast” began airing on Facebook. Right under our noses, Trump’s TV enterprise began, with 1.4 million views.

Complete with a Fox News-style “alert” bar, a ticker, and professional graphics, the otherwise low-production value webcast takes place in Trump’s “war room” at Trump Tower. The set is a card table with $50 kitchen table chairs, a variety of folding work tables, and the Big Brother poster of His Trumpness at the back.

You can even hear the countdown and watch hosts Boris Epshteyn and Cliff Simms squirm while Kellyanne Conway checks her smartphone before the “official” start of the “news.” The “show” runs at 6:30 pm. Right up against the three networks’ nightly news.

This kind of reminds me of a Microsoft product launch. It’s a beta copy, shipped early, adopted by millions, and not quite ready for prime time. But it will, over time, improve and eventually be something–something. Epshteyn explicitly denied that this is some kind of “Trump TV,” which to me confirms that’s exactly what it is.

Blaze TV host Tomi Lahren joined the webcast–with the worst throw-to ever–from Texas. The entire webcast had the feel of an infomercial. It’s pure propaganda and spin, segueing into The Donald himself at a rally.

This is Trump doing his next gig. The networks are barely covering him now, except to mock and dance a victory lap. The election is basically over. And Trump has, right here, under our noses, launched his own version of the “news.”

Right now, it’s rough, raw, and unrefined. But it will get better. Trump is not going away, and the GOP will continue to be eaten away by his brand of political garbage dump.

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