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The Cruz Campaign Needs To Stop Shooting Itself

By  |  February 18, 2016, 10:03pm  |  @stevengberman

The primary line of attack on Ted Cruz since just before the Iowa caucuses has been that he runs a dirty campaign. But Cruz has continued to shoot itself and give its opponents more fodder to attack.

The latest in this oeuvre of self-inflicted wounds is a Photoshopped image of Marco Rubio shaking President Obama’s hand.

Take the image, reverse it and look at everything from the tie to the wrinkles in the suit. This is the image they used.

This has led to a flood of ridicule and opened the door to more criticism in the last 2 days before the South Carolina primary.

Aside from being genuinely funny, knowing how everything Cruz does is being picked apart, the Photoshopped image (a campaign staple) has become a boneheaded move that’s worthy of a Dick Tuck response. Add to it the fact that the initial Cruz campaign reaction was incredulousness.

Teddy Schliefer covers Cruz for CNN. Now CNN is airing the entire story nonstop before the Town Hall broadcast featuring Donald Trump. Trump will not waste this opportunity to go after Cruz and continue the dirty campaign, liar, dishonest claims.

Yes, it’s a double-standard. But to beat Cruz, his rivals have resorted to the age-old campaign strategy of making the campaign about the campaign, not the issues. Cruz has to hold himself to a higher standard, in his arguments, his rhetoric, and his collateral material. Because the narrative is quickly becoming how Cruz runs his campaign versus what the campaign is about.